Experts say that to build reading abilities, children must want to read. Unfortunately, many children aren't interested. Most often, children simply are distracted by television, video games, overly busy schedules, socializing or listening to music. The motivation just isn't there, no matter how important educators say reading is. Parents can make the difference—probably better than anyone else. They can show children that reading is fun and rewarding. This booklet explains how. It also provides ideas to motivate children who already love to read. Parents will learn that when they motivate children to read, they also motivate them to learn. That motivation improves school success more than nearly anything else!